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BlueRoads Builds On Technology Leadership With Patent


SAN MATEO, Calif. – BlueRoads Corporation, a channel management Software-as-a-Service (SaaS) company, announced that it has been awarded patent number 09,514,997 by the United States Patent and Trademark Office for its unique pull-based lead distribution methodology. Demonstrating its technology leadership, the BlueRoads pull-based lead distribution methodology provides an efficient way for motivated and available partners to pull leads for active follow up, ensuring leads get into the right hands at the right time.

BlueRoads’ patented methodology is part of the BlueRoads Channel Management Suite, the company’s leading-edge channel management software that helps companies market and sell more effectively through indirect channels. The unique pull-based lead distribution methodology allows the available and interested individual salesperson to self-select leads for active follow-up. This is extremely important because in the traditional “push” model there is no clear measurability and no v

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Did You Know?

There is a time limit on patent protection.

For applications filed on or after June 8, 1995, utility and plant patents are granted for a term which begins with the date of the grant and usually ends 20 years from the date you first applied for the patent subject to the payment of appropriate maintenance fees. Design patents last 14 years from the date you are granted the patent. Note: Patents in force on June 8 and patents issued thereafter on applications filed prior to June 8, 1995 automatically have a term that is the greater of the twenty year term discussed above or seventeen years from the patent grant.

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Current Filing Basis

Definition:
In applications under 1 and 44 of the Trademark Act, the applicant may claim more than one basis, and may add or substitute a basis after filing the application.

First to invent

Definition:
In some countries, the applicant who is the first to invent will be awarded the patent over all others.

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